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people found this helpful, as of 2023
ranked #128,593 most helpful
out of 571,544,897 reviews
★★★★★
Even Better Than the Real Thing
I was a little suspect at first when hearing about the idea of "instant" tea and a powder packet, as I have rarely found any type of instant brewed drink that can equal what it replaces. However, I read an article on FastCompany about Pique and their process of extracting and concentrating the very essence of what gives tea its flavor. The company founder, Simon Chang, studied Chinese history at Harvard and spent years traveling in China, where tea is taken more seriously than it generally is in the US. I spent some time in China as well, which is where I developed an appreciation for great brewed tea.
Pique tea, rather than being just crushed tea leaves, is actual crystals created through a proprietary process of pressurized cold-brewing that preserves the tea's antioxidants and nutrients. The end product can be poured into hot water and instantly consumed, which also eliminates the difficulty of finding the perfect steep time with tea leaves.
And most importantly, the flavor is outstanding. I have brewed Jasmine tea leaves for years now, and Pique has matched, if not exceeded, the flavor from the traditionally-brewed tea leaves. Interestingly enough, Pique won 3 gold medals at the Global Tea Championship (something I didn't even know existed before reading about them).
I am also a big fan of startups and entrepreneurs taking on the establishment, and Pique is truly an inspirational story for someone trying to do just that.
February 2018 · Grocery and Gourmet Food · verified purchase