Bests & Worsts Reviews from Amazon

I use this cord to attach a Blu Ray player to my 6 year old Toshiba projection TV (720p) which does not have HDMI ports. The picture is very good and the length of the cord allows me to run it through the top of the etertainment center, down the back, and then into the TV. Pricing these from other big box stores found this to be about 1/3 of the price. Those store will tell you that their product is better, lasts longer, not as much heat, blah, blah. Well... 1) I see no difference in picture quality between this and more expensive brand names. 2) Heat? Off an HDMI>DVI cable. Ummmm, I have no idea what the Best Buy guy was talking about. 3) I can buy this one 3 times and still spend less money. This is the best bet all around