Bests & Worsts Reviews from Amazon

The negative reviews are, frankly, from people who probably didn't follow directions. You CANNOT move or manipulate your hair once the product is in. It makes hair rock hard and has to dry completely (you can use the blow dryer on low to speed it up but again, DON'T move the hair). Once the product is rinsed and hair is conditioned, it looks and feels a lot better. Only use it every 4-6 weeks. It's a great protein treatment but will damage hair if used too often. I have relaxed hair (chemically-straightened) and use it about every 6 weeks when it's time for a relaxer touch-up.