Bests & Worsts Reviews from Amazon

I'm just your average middle class father/husband, but who's had major hair product experience (Thanks to an aunt that worked at Sally's Beauty and a sister who's a professional stylist/esthetician!) and knows what he wants in a hair product. And that is: - MATTE FINISH! This has to be the most important. I want my hair to look natural, but maybe even give it that flat iron look without having to straighten it. There are many that claim to have a matte finish, but very few are true matte. - NO CRUNCH! Nothing says "I haven't moved past 90's fashion" more than wearing socks with shorts....oh and hard, crunchy hair!! Probably plastered with L.A. Looks gel, and maybe topped off with some Aqua Net. - LASTING HOLD! I know it's hard to ask for a lasting hold from a non-gel product, but it CAN be done people. This product is proof. It lasts alllllll day. I put this stuff on at about 7:00AM every morning and my hair keeps its shape until I go to bed. Granted I only wash my hair with shampoo on Saturdays...that might help too I guess. - CHEAP! Ok so this product doesn't get 5 stars for price, but it's not as expensive as others I've tried and as of right now (06/28/12) on Amazon its under $15. That's a price I can justify not spending on my daughter or wife. And last, but not least... - DOESN'T SMELL LIKE A DOUCHEBAG! Yeah. Back in 2010, I was economically forced to purchase....an AXE product! Ewwww, I know. I know. I cringe just saying that name. But I got the "messy look" paste and it actually wasn't THAT bad. It's biggest flaw was one that should've been an obvious one: it reeked of butt and douchiness. This TIGI one actually smells pretty darn good. In conclusion, I've finally found my savoir in hair products. TIGI Bedhead Matte Separation Wax. This just replaced Paul Mitchell Tea Tree Shaping Cream for the #1 spot. CHI Matte Wax comes in at #3, but I heard they're discontinuing this if they haven't already. #4 Is surprisingly Garnier Fructis Pliable Clay. This had a short stint in '09 and is no longer available, but man this stuff was just as good as PM's and was only like $4. Sadly, they just stopped making it. ' Axe, Suave, American Crew, Woody's, Matrix, Joico, Got2b? Don't waste your time, or money. So yeah. Buy this. 2015 UPDATE --------------------- Wrote this 3 years ago and I'm happy to say I still use this stuff. STILL have yet to find anything better. I also just received my first new brown container and I'm also happy to report that I STILL love it. Maybe need a little more than I used to, but it still smells great, holds great, and is definitely still matte. So yeah. Buy this.