Bests & Worsts Reviews from Amazon

It should be noted that I did not buy from amazon, I made my purchases from Best Buy but wanted to share my unbiased opinions. I am not being paid to write this review. I bought this tv for gaming on xbox one x And uhd movies and originally started with a sony x900e to a 55" lg c7 in an attempt to get improved blacks (the latter had decent blacks btw) for my money and while I got that I also got more distorted interpolation, more noise in general, choppy panning, and the blacks crushed the overall image. Most of the games were way too darkened, and the oled's have a problem with near blacks since the blacks crush all. I find it harder to play competitive multiplayer on this tv over the sony. The frame interpolation is way smoother on the sony which handled motion panning dramatically better and that tv is compatible with amazon alexa as a bonus, unlike the lg c7. I don’t think most content creators tune the image to be shown on an OLED resulting in unintentional crushing of near dark detail. Theaters don’t use OLED screens either. My theory is that dark levels for movies are not developed for the OLED specifically. So far the lg c7 has lost signal from hdmi four times in a week for no reason which makes it not reliable for a 2017 tv. I have also seen another report of this on the c7 on forums. While on youtube for 2 minutes I had image retention even with pixel refresher on. To improve the ownership of the c7 lg should have made the pixel refresher automatic during power off rather than having the user turn it on manually every time. It's a great future proof display since it has Dolby Vision and Dolby Atmos, and is better for 4k uhd movies but not as prominent soap opera effect if you're into that (probably due to lg’s lacking processor when compared to sony’s). In the end I felt much more immersed in 4K games with the X900E over this lg c7 OLED. I’d recommend the lg c7 if you’re just going to watch 4K his movies. I eventually returned this tv for the 55” X930E which has been price dropped (11/25/17) to $1499 finally making it cheaper than the c7 when it previously was the same price. The Sony X930E so far is the better choice of the 3 if you are like me and want great blacks and smoother 4K interpolation with low input lag and a seriously bright screen that meets hdr minimum nits standard (I believe 1400+ nits) that the X900E falls short of. It has twice the contrast of the X900E. It does have halo effect and blooming which is very noticeable to the trained eye if your looking for it since it is a type of edge lit display, the X900E has little to none of that and the c7 has none. For that reason I’d recommend the X900E to most consumers since it is a full array display with no crushing blacks, and little to no blooming or halo effect for a better price. Only upgrade to the X930E if you want brighter image that meets hdr minimum standard requirements, slightly better blacks, and Dolby Vision support. When I am playing content that takes up the whole screen I do not notice any halo effect or edge lit bleeding or blooming and the image and near dark detail seem perfect on the X930E. If you could afford sonys top of the line z9d it is currently $3500 which is insane and would be an ideal tv. I have tried all of Rtings.com best of 2017 tv recommendations for midsize TVs and best 55” for 2017. Samsung qleds were not the best this year. According the rtings the Samsung Q7F has slightly better color volume than the X930E, but the X930E has much better brightness and local dimming and they recommend it over the Samsung. Another plus is the Sony tv is an Android tv and is compatible with Alexa or google assistant which will make voice control over the tv available. Even with the blooming and halo effect, for $1500 at time of review I feel this is a great temporary tv to own while hdr technology is maturing and screens get higher nits for hdr and become 12 bit for real Dolby Vision, and Samsung is developing emissive qled technology in a few years that can give OLED a run for its money without the image burn. I’d say ditch the lg c7, and get a X930E. Rtings ratings for: Sony X930E - Design 8.5 Picture Quality 8.1 Motion 8.9 Inputs 8.5 Sound Quality 7.3 Smart Features 7.8 Sony X900E - Design 8.5 Picture Quality 8.0 Motion 9.1 Inputs 8.4 Sound Quality 5.9 Smart Features 7.8 Lg c7p - Design 9.5 Picture Quality 8.6 Motion 9.6 Inputs 9.2 Sound Quality 6.9 Smart Features 8.2 Samsung Q7F - Design 9.5 Picture Quality 7.6 Motion 9.0 Inputs 8.8 Sound Quality 7.1 Smart Features 8.1 Sony X930E: Pros - Exceptional blacks and amazing near dark performance - Meets hdr minimum nits requirements - Dolby Vision support - Best 4K interpolation due to x1 extreme processor - Easy picture adjustment on the fly - Alexa/google assistant supported - Sturdy base construction with quality materials and a sleek design - Awesome cable management system Cons - Blooming and halo effect from edge lit technology - For price it should’ve been a fald. Expensive for an edge lit - Viewing angle - Very heavy for a slim tv Sony x900e: Pros - Best TV for under $1000 - Fald display - Great natural colors - When dimming is right the blacks are really black Cons - could have better blacks considering what you spent for the tv but it is better than TVs in its price range - Some people may notice input lag, but people generally don’t or will become used to it to where they no longer notice it - 900 nits makes this tv brighter than most, but sometimes inadequate for a bright room - Poor viewing angle - No support for Dolby vision Lg c7: Pros - perfect blacks - Slim display - Motion remote cursor - Future proof (Dolby vision, hdr10, Dolby Atmos etc.) - Low input lag for hdr gaming mode - Amazing for uhd movies - sleek materials and quality tv stand - No blooming, letterboxing, motion trailing, or halo effect. - Best color volumes. Can do deep greens and cyan levels that tradition led cannot Cons - picture adjustments are not as user friendly as the Sony’s - Pixel refresher isn’t automatic - Image retention is improved this year but still a thing that can lead to image burn even with c7 - blacks crush near dark details - More noise artifacts when compared to 2017 bravia‘s and qled Q7F. - motion interpolation is not smooth. Soap opera effect poor - Picture seems to be generally darker than is intended by the content creator - Motion panning is choppy - Sometimes controller is touchy and the cursor will appear on your screen - Loses signal to HDMI ports occasionally - sits very low to the stand and some sound bars can cover part of the picture at bottom of screen Hopefully this review will help people who are looking to join 4K who might have a PS4 pro or Xbox one x and looking to save money on now affordable 2017 tv’s. Tl;dr: X930E>LG C7 & Q7F & X900E