Bests & Worsts Reviews from Amazon

This worked really well for me. I dye my hair at home often, so I am an at-home "pro" but this was my first time to strip my hair. My hair is shoulder length and avg thickness. My natural hair color is a dark blond with a reddish tint. I had been dying my hair a bluish black (Feria) for 2-3 months when I decided I wanted to go light again. One good round with this product--used exactly as directed, worked great! My hair came out as an orangy red, which pleased me greatly given that it had been black. The smell is terrible but not a big deal. The product worked as claimed for me. (See my before and after photo.)