Bests & Worsts Reviews from Amazon

After weeks of research including mattress store visits, finally took the chance and ordered the CB 12" Cool Gel Memory foam King Size. Having been a 'box spring & coil mattress guy my 60+ years' I was easy prey for the store sales guys, yet I resisted the easy path of plunking down $3 ~ $4 grand and after reading volumes of comparative details and thousands of reviews, would up here. For about 1/10th the cost it was well worth the risk. I even called Classic Brands cust svc and chatted about what to expect between this & the hybrid model that's near the same price. My head just can't wrap itself around a brutally squished up bunch of springs and foam popping up to a sturdy full size without any long term effect on those springs turning mushy over time, but I can better imagine how squished up foam by itself can possibly be reformed to a strong enough support.My UPS guy had never delivered one of these before and he's real interested in what we think after installed. The two of us pretty good sized guys wrestled the very heavy, pretty beat up, nasty, dirty box into the house together without any serious injury. After that, and much room prep + new platform bed set up, I managed to push the box across wood floors into the bedroom myself, carefully knifed away the mangled box, keeping the inner plastic cover intact, then wrestled / rolled the behemoth up onto the platform and into position for the grand opening. Carefully sliced through the cover while watching the mattress come to life and expand rapidly while it rolled itself out nicely onto the bed frame. about 30 seconds into it, I realized it was upside down and fast, drastic action was in order. I had my dainty wife push against the bottom of one side while I flipped my side up and over (thankfully it wasn't far from the wall on her side), then dashed around and re-slide the beast onto the bed once again, this time the correct side up. We were prepared to let it expand over night, but it was already fully expanded to it's 12" size within a couple hours, so we gave it a whirl the first night. As many other reviewers noted, it's firm, yet also plush at the same time. Medium/firm is what I'd call it. I sink in slightly, enough to make my back feel somewhat cocooned, but it's effortless to roll onto my side as well. I've been a 'firm' mattress mostly side sleeper guy forever, but this mattress actually lets me sleep very well on my back or side as I feel like. I know I'm changing position a lot less and when I do, the wife doesn't notice at all. We're both sleeping a lot sounder now, want to stay in bed longer when waking up as it feels so good and the occasional tango between the sheets has not been diminished in any way :-). Also, there's no heat issue for me, maybe even cooler for me than the past spring coil mattress. A tiny con may be that the edge is not as rigid as my past mattress, so it's less comfy to sit on the edge to put on your socks as you do dip down a bit, but that's no prob for us as we've switched to the foot of the bed for that where there's extra support platform from the frame that makes sock activity very easy. Perhaps these are not for everyone, but I'm 100% sold, as is the wife. Best mattress purchase ever for us at an amazingly low cost compared to the stores