Bests & Worsts Reviews from Amazon

As a long term customer of Whole Foods and this being the first use of Prime I was rather disappointed. Granted, a quick visit for $50 for a dozen items is a very small sample. Finding only a single item qualified for the 10% discount is on average, a 1% incentive although it is subject to the range of individual item cost. Whole Foods has always been somewhat upscale on pricing, at the same time in offered much fresher perishables and seafood. 5 stars on quality, 4-stars on over all pricing, 1 star on Prime incentive = 3 stars all things considerations for this trial of mostly basics. It will be much higher in the future by limiting purchases to Prime marked items and leaving the basic commodities to the big box sources. I would suggest that Whole Foods offer an alternate incentive for Prime. 10% on individual marked Prime items, or, 5% on the total ring up at the register, which ever is higher.