Bests & Worsts Reviews from Amazon

I've tried similar products but liked this one the best for its rich, realistic-looking color. Also you only have to mix it with water. I've only applied it once, so I can't really speak to longevity yet, although like other products it appears to fade out rather splotchily which isn't great. Also next time I'll try adding more water for more ease of application as this time it was rather gloopy which made it difficult to apply smoothly (if you don't get it evenly thick the color won't turn out even). But I was afraid to add more water at first bc it was starting to look translucent/barely brown. Little did I know the color would darken SO much while processing. Sorry I didn't snap a pic, but "med brown" turned out quite dark against my pale skin (I didn't mind bc my hair is a very dark brown so it looked striking yet plausibly a natural color). FYI, I never worry about adhering to a specific length of application time, I just throw it on and then do a quick 30 min workout (etc) and shower it off. My skin isn't particularly sensitive though...I've tried five of these types of products and never had a bad reaction. This one is my fave, and I'll def be buying it again. Thumbs up!