Bests & Worsts Reviews from Amazon

I do not usually post reviews about anything. As a licensed makeup artist and esthetician, I am highly critical of mascara. I have tried a wide range from cheap brands to very expensive ones. My main requirement is that they are cruelty-free. The thing is, most cruelty-free mascaras are not up to par and give a way "too natural" look. I only wear mascara and lip gloss, so I want my mascara to stand out without looking heavy or overdone. This mascara only requires one coat. It provides excellent separation between lashes and truly lengthens them. I am fortunate enough to have somewhat long lashes because I use lash conditioner at night. That said, after applying this mascara, my middle lashes literally touched the top of my eyebrow arch. I would suggest using a professional grade lash curler like Shu Uemura along with this mascara, for maximum results. This formula supports the curl and helps hold it in place all day. I did not notice much flaking. Maybe 2 tiny pepper sized specs after the end of a long, humid day, but that is pretty normal wear for any brand, in my experience. I also suggest a waterproof eye makeup remover to take this off easily, even though it is not a waterproof formula. It stays on so well, it just makes the removal process a little faster. I would put this product up against a $40 mascara. I had thrown away two the two brands I tried, prior to this one. I'm thankful I ordered it and you will be, too. What a great find for only $5. Amazing. For the record, Essence also makes great lip gloss and nail products. I'm recommending it to everyone I know who is mindful of cruelty-free brands. Please don't buy products tested on animals. This one is a winner and will continue to get my business.