Bests & Worsts Reviews from Amazon

I use primes almost exclusively. I generally only use zooms for interview videos or walkaround videos. For those cases, I've mostly used the Sony/Zeiss 24-70 F4 FE up to now. For all other cases, such as portraits, landscapes, and artistic videos, I've used primes because I'd rather have the best possible look than the convenience of a zoom. This 24-70mm f/2.8 is the first zoom on the Sony system that I'm comfortable using for almost any scenario. It is ridiculously sharp, and renders images beautifully. It focuses extremely quickly and silently on the a7rII. I can easily recommend it. If you're trying to decide between this and one or two primes like the Sony/Zeiss 55mm f/1.8 or the 35mm f/1.4, a few thoughts: - The primes capture far more light, which means cleaner/shaper pictures because you can use lower ISOs and faster shutter speeds. - The primes have better background blur. Blurry backgrounds are generally better for portraits. - Individually, the primes are cheaper and smaller. But with two primes, it's less clear. - The primes probably still have better quality overall, but it's very close. If your goals are more artistic and you have time to swap lenses, you'll probably be happier with the primes. If you just want to able to document events or life as it happens, this zoom may be the best choice.