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when my 80 yr old grandma pointed at this bottle, as my three week old infant lay screaming due to his bloody diaper rash, I thought SHES LOST IT NOW. . . grama that will BURN HIS BOTTOM, and his balls, too. she says, what do you think we did SIXTY years ago? there was NO diaper rash? hmmm. I thought, okay watch this........ waiting for the kid to wail in pain even worse than he already was. he calmed almost immediately. I dried him off thoroughly and used mild lotion after, followed with corn starch in the diaper. by morning, NO DIAPER RASH> not even a red tint to his skin. I hope this helps someone else. we lost grama to pancreatic cancer four months ago. thanks for reading.