Bests & Worsts Reviews from Amazon

I read several reviews before I bought this product. So, I thought I would go through it by the things that were pointed out in other reviews: 1. The taste - It has a slight bitter taste and it's a little gritty, but they try to help that by giving it some mint flavoring. You definitely don't want to swallow this, but you shouldn't be swallowing toothpaste anyway, right? 2. Sensitive teeth - I have sensitive teeth and they have not been bothered by this toothpaste, however, my gums were the first few days I used it. 3. Effectiveness - My husband and I have been using this product for 10 days now. Our teeth are noticeably whiter. We did notice a change after the first couple brushes, but not like some people are claiming. We are both older and our teeth have yellowed and they are gradually whitening. I still look at my teeth and see that they are still yellow, but I think after a month or two of using this product, I will see them being more white than yellow. 4. Bad breath - I don't have halitosis, but everyone gets a little foul breath from time to time. This product really does reduces bad breath. It doesn't just mask it with mint like other toothpastes, IT'S GONE. That is a really nice side benefit, considering I bought it to whiten my teeth. I have and will continue to recommend this product. I think it is a much better option than the bleaching trays that make your teeth look patchy and damaged. This seems a safe, natural alternative and one thing I didn't see anything else mention in any of their review, it makes you teeth super soft, almost like you've just come from a dental cleaning. I will be interested to see what my dentist says about my tarter levels on my next cleaning visit. My teeth feel polished after every brushing. I will buy it again.