Bests & Worsts Reviews from Amazon

I decided to pull the trigger at a local BestBuy and bought this TV. I have been on the market for quite some time for a tv that offers the Soap Opera Effect without paying more than $1000 and have been unsuccessful with finding one. I finally stumbled on this TV and did my research, many claimed it offers the SOE effect, and claimed how good the picture is for the price. I tried it out for myself, once I got home I took it out of the box and set it up. The setup was very easy, and it only took a few minutes to get it up and running. This is a smart tv with a snappy processor, way faster than my old Sony Bravia, and offers a nifty keyboard remote, which I must say it is a lifesaver. Saves so much time typing with these and it is backlit, awesome! I decided to try out netflix and started streaming on it, the picture looks amazing. I turned on the smooth motion to the highest setting and it looks like I'm in the set.. So crazy. Im very excited with this TV this is such a bang for the buck. To just add a cherry to the top, the TV is a smart TV with a 240hz refresh rate. The TV looks great out of the box, but it needs minor adjustments. I followed smeg36's (from avsforum) calibration settings and now the tv is out of this world. Literally. The settings are as followed- Custom 1 Backlight - 37 (98 with MBR On for Sports picture mode) Brightness - 48 Contrast - 65 Color - 50 Tint - 0 Sharpness - 0 Advanced Picture Color Temperature - Normal Black Detail - Off Active LED Zones - On Smooth Motion Effect - Off (Low for Sports picture mode) Motion Blur Reduction - Off (On for Sports picture mode) Reduce Signal Noise - Off Reduce Block Noise - Off Film Mode - Auto Professional Picture Color Tuner (Red, Green, Blue, Cyan, Magenta, Yellow) Hue - 0, 0, 0, -3, 2, 0 Saturation - 0, 0, 0, 3, 0, -30 Brighness - 7, 4, 6, 1, 5, 1 Offset - 0, 0, 0 Gain - 1, 0, -1 11 Point White Balance (Red, Green, Blue) 5% - 0, 0, 0 10% - 2, 0, -4 20% - 2, 0, -3 30% - 6, 2, 1 40% - 4, 2, -4 50% - 3, -2, -6 60% - 2, -5, -4 70% - 6, -2, -2 80% - 8, 0, 0 90% - 10, 0, 0 100% - 0, 0, 0 Boom! Now you have a really well calibrated TV. I hope you enjoy because I sure am!!! Pros: -Very Thin Bezel. -The tv all around is beautiful, it reminds me of a giant apple cinema display. -Soap Opera Effect (though this is subjective, its a pro in my book- you can easily turn it off however.) -Smart TV with lots of Apps and browser. - Remote has a qwerty keyboard and it is backlit. - 4 Hdmi Inputs and easy to calibrate-no hidden menus. - very light in weight per the size of the TV. - great contrast and color reproduction, true blacks white whites. Cons- - none so far, however I noticed that the custom picture mode changes back to default on its own. I found out the reason being that the TV was under Demo mode out of the box. You have to make sure to turn it off in the settings, its quite easy to find just tinker around with it. I will update this list if I find anything else. Update 1/8/2015: I have owned this TV since I posted this review, and so far I am very happy with my purchase. Having been skeptical at first of the brand, I was worried that it was going to perform at a lower quality than the top competitor brands, like Samsung, LG, Panasonic, Sony. Overall this TV was a bang for my buck, don't hesitate in trying it out, local best buys should still have this TV on display if you are curious at how it looks in person. Of course stores will not have it calibrated, but the picture still looks great. Recently I experienced an issue with the TV, it was not turning on, no display/sound, even though the power indicator was on. I panicked for a bit, since I tried turning the TV off from the on screen button and nothing. I disconnected the main plug, and left it off for a few seconds, connected back and now the TV works again. Yay! Despite this, the TV has been performing up to par with the leading brands, the smart TV apps that I use are amazing, Netflix, Hulu, Amazon Prime, and Pandora are very snappy! I love it. Stay tuned for more, I may include a video on how to calibrate the TV for those who are looking for a guide. Keep in mind, you will have to calibrate it for each input. :) Thanks for reading.