Bests & Worsts Reviews from Amazon

4.3 out of 5 stars with almost 1,000 reviews (Nov 2017)...how can you go wrong? Well, you can't from my experience. I know, know...you've been researching TVs like crazy. You love the price of this one but you're not sure because all the pretentious internet videophiles and review sites tell you only Samsungs are "real" TVs. They must be better right? They're 2-3X as much as this TV. That would be great if they delivered 2-3X better video quality. Well guess what? They don't. Simply put, this TV delivers. I won't repeat what everyone else has said. After 1,000 reviews you're sick of it. I will share some tidbits about this TV that mattered to me... PROS 1. Price - why pay 2-3X more for (maybe) a 5% image quality improvement? 2. ROKU - essentially saves you one input and has a good interface. 3. Picture - stunning providing the source content is good (if it's not no TV no matter how expensive will look good). 4. Inputs - not enough HDMIs, but lots of other stuff which is good. CONS 1. Inputs - another HDMI or two would've been great. 2. Settings - had a hard time figuring this out. You have to be watching something to adjust the more advanced picture settings. Seems weird. 3. Dim picture - yeah, a bit brighter would've been better. You can tinker with brightness but that just washes the image out. WHO CARES 1. "Only" HDR10 - mmmmkay. Well that's the standard Samsung uses and HDR content is a bit thin currently. Relax Dolby Vision fanboys. 2. Crappy viewing angle - that's the way VA panels are (Samsung uses VA too) so such is life. 3. It's not a "real" brand name - big whoop. 1,000 consumers on Amazon are pretty stoked about this TV. Screw what CNET thinks. TV Settings I tried to go with what the "experts" said. That left me with an overly warm, muddy, soft picture. If that's what they used to review the TV no wonder why they dinged it on image quality. Their settings sucked, not the TV. Anyway, I don't care what they're fancy calibration doohickey said, here's what worked for me... TV brightness: Brighter Picture mode: Normal (Movie is too red, Sports too green, Vivid too saturated and grainy, Low power lacks punch) Picture size: Auto or Direct Audio effect: Normal Sleep timer: Off Advanced picture settings Dynamic contrast: Off Backlight: 100 Brightness: 50 (can try 55-60 but washes out fast) Contrast: 100 Sharpness: 25 (everyone loves 0, a little sharp is okay, just avoid ghosting and halos) Color: 45 Tint: 0 Color temperature: Normal (warm = too red, cool = too blue) YMMV on these settings and, of course, do what works best for you. Overall, amazing TV value! *** UPDATE *** So it's only been a few weeks but I had a chance to see some real 4K HDR content on this TV and I literally peed myself. Yeah, it looks pretty good. I'm not sure how much better a picture can possibly get. You can pay more for a TV but I really don't see why you would.