Bests & Worsts Reviews from Amazon

I must admit, I can be a bargain shopper at times. This toothpaste was my first experience with activated charcoal teeth whitening and it was a very good one -- great taste, great texture, and great results, so I figured I would be able to find something just as good for a little less. I did not venture away for long, before I came right back here. The other toothpaste I purchased was gray, instead of black, and did not taste nearly as good, but the worse part of my experiment with a cheaper price was the container -- it was like squeezing toothpaste from a Coppertone bottle. Let me tell you, this toothpaste is nothing like that -- it comes in a real toothpaste tube, is black as coal, and tastes great. I can really tell the difference, so this will be my toothpaste of choice, as long as they continue to maintain this level of quality. I remember a sign in my hometown pharmacy, when I was growing up. "The bitterness of a poor quality lingers long after the sweetness of a cheap price." Buy with confidence.