Bests & Worsts Reviews from Amazon

I picked up my 55" on Easter Monday 2017 from BB and have been testing it all week. To be honest, I've never seen anything like it! Let's start with the design even though it's subjective. The A1E has very minimalistic design. It seems Sony looked to a Bauhaus design credo when designing the set i.e. "form follows function". Sony obviously wants you to focus on the picture and the picture only. That's why there is virtually no bezel. In fact there is virtually no bulk to the TV. The TV disappears behind the screen. The stand is very well designed, heavy and solidly built. You will never feel like the TV is going to tip over. The connections are thoughtfully designed and cable management is fantastic with clips that keep cables together just below where they connect to the TV on the rear stand. The angle on the screen is so minimal that I barely noticed. As far as picture quality is concerned, it's the best I've seen since the days of the Pioneer Kuro plasma's. This TV has picture quality that rivals and in some cases surpasses those Plasma's. The motion processing of the TV and it's 4k upscale capability surpasses any LG OLED I have ever seen. HD sources are beautifully upscaled but I would say that one definitely needs to calibrate the TV in order to get the best out of it. I also have a 4K PVR at home and Broadcast 4K looks phenomenal, especially sports. Netflix 4k UHD and Amazon Prime 4k UHD also look amazing. I tested "The Grand Tour" on Amazon Prime, the episode where they are in dune buggies in Namibia and it felt like I was there. I also tested out an Alien Bluray 4k transfer which is probably one of the best contrast torture tests you can give a TV. All I can say is it was phenomenal. As far as sound is concerned the TV has fantastic sound out of the box. While I use a Sonos Playbar setup, I did still test the sound out the speakers of the TV initially. I was shocked. The soundstage from the acoustic surface speakers is surprisingly large. Secondly it actually feels like noise is coming out of the characters mouths on this TV instead of from a speaker below. So all in all I would say that Sony has hit it out of the park for their first OLED. I am ecstatic. This is my first jump into 4K and into OLED and I won't be looking back. No regrets at spending the money.