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The dark side of positive thinking
With "Bright-Sided" Barbara Ehrenreich delivers the same sharp assessments she delivered in Nickel and Dimed: On (Not) Getting By in America and Bait and Switch: The (Futile) Pursuit of the American Dream, in this case a trenchant look into America's obsession with presenting a "positive" image at all times and at all costs. Spurred by her own reaction to a bout of breast cancer Ehrenreich came face-to-face with the near obsessive culture of positivity, which led to her questioning not only what purpose it serves, but how it came to exist. While Americans like to project a "positive" cheerful, optimistic and upbeat image we seldom reflect on why our culture insists upon this particular norm. Ehrenreich traces the origins of this "cult of optimism" from its origins in 19th Century American life up to the present prevalence of the "gospel of prosperity" in churches, "positive psychology" and the "science of happiness" in academia and in literature. Ehrenreich points out it is most pervasively rooted in business culture where the refusal to deal with negativity (potential and real) has resulted in a rash of negative outcomes, from the S&L crisis of the 1980s/1990s to the current mortgage led economic downturn. As with "Nickel and Dimed" Ehrenreich revels in not just mythbusting but in exploring corners of society seldom plumbed or contemplated. For Ehrenreich this lack of introspection and dealing with negativity in an appropriate manner has led us individually and as a society to "irrational exuberance" and now near disaster. Ehrenreich is at her best poking fun at the pseudo-science of positivity and poking holes in positivist theory.
Obviously Ehrenreich isn't for everyone and certain some people who insist on positivity in their lives will simply refuse to read such a potentially negative book. But Ehrenreich isn't a "negative Nelly" as some would fear; she's speaking truth-to-power and to a certain extent satirizing society. She seeks to question why we are so relentlessly positive, even when that positivity is unwarranted, and to get us to see what the true cost is when we are too accepting and nowhere near critical enough. It you set aside your preconceived notions about positivity and positivism you might just find this a richly rewarding book!
October 2009 · Books