Bests & Worsts Reviews from Amazon

I have owned the LG C8 55" OLED for over a week and I have owned the LG C7 55" OLED for several months and the differences in performance will only be noticeable if you know what to look for. The much hyped Alpha 9 does genuinely increase performance in certain areas but is it enough? The C8 colors are a little more brighter in HDR formats and the displayed images show some improvement. The C8 displays the best contrasts I have ever seen. The colors really pop, especially in dark or night scenes. It is also easier/faster to navigate between apps on the C8 than on the C7. Thanks to black frame insertion, motion interpolation is better on the C8. The C8 allows motion interpolation control in "Game" mode (Motion Pro), which is also an improvement over the C7. As far as image retention on the C8, it has not a problem for me. There is a "pixel refresher" and a new "Logo Luminescence Adjustment" feature to control IR on the C8 but I have never had to use it. Overall, the C8 is a better OLED TV, however, it feels like a tweaked C7 given that most of the features like pixel orientation, HDMI inputs, input lag, WiFi, apps, etc. all run about the same. I would recommend the C8 over the C7 if performance improvement is important to the consumer, although you may want to wait a few months until the price goes down.