Bests & Worsts Reviews from Amazon

When I left a 35 year career as Creative Director for a major Advertising Agency my timing was perfect - the economy collapsed. I took a job with a major mattress chain creating campaigns to promote certain models. During this period I visited a number of mattress manufacturers and was amazed that the same mattress meant to sell at a retail point of let's say $2,000 would by a simple change of the name and damask become a mattress set for an optimum price point of $800. This is why it's impossible for the consumer to comparison shop. If you find a mattress you like called "The Cloud" the store you're in is the only store that carries that mattress with that name. Right down the street that very same mattress may be selling for as much as 50% more or less - the selling of mattresses is unfortunately a shady business and the consumer suffers from it. I'll caveat the following by saying I am a research fanatic. It's in my blood and it drives most friends and family crazy - I am unrelenting and I go over board. That said when my better half and I realized that neither of us were getting a decent nights sleep, with the exception for our two Old English Bulldogs who could doze off on a bed of nails. I was handed my orders to find a mattress and the search began. During a web search I found the Saatva site and book marked it along with the dozen others I had saved. When I finally read through the web site I was struck by two thing:. 1) The site is brimming with valuable information. There is virtually no what we call in advertising "fluff" or "weasel words" it's the best education about mattresses you'll find. 2) Claims by Saatva are backed up with facts. spec by spec, apples to apples. In fact there is a comparison chart between the Saatva mattress and other high end mattresses. As an example one comparison of the Saatva at $899 shows that the Saatva actually surpasses an equivalent Kings Down Mattress which has an MSRP of over three grand. I drove them crazy with endless telephone calls and I'm surprised the company didn't take out a restraining order against me. What I found time and time again is that each person I spoke with knew the product inside and out. If I had questions about the coil system, the foam densities, the gauge of the springs they were answered. The few times there was a question that couldn't be answered ( because no normal person would ask these questions) but that's not me. I would be transferred to someone who could. Never once was I pressured to buy. There is no "one time deal if you buy today" Pressure what so ever. Saatva means "Truth" and that's exactly what you get. Now about the mattress! We purchased the King Size Luxury Firm it was delivered with lightning speed and the plastic wrapping is beyond protective - it's closer to a Hazmat suit. When the mattress was placed in our bed frame - my spouse and I were both struck by how absolutely gorgeous it is. Quality touches abound. From the iron clad strong handles, to the intricate braiding on the sides. The deep tufted upholstered buttons make for an elegant and incredibly comfortable surface. The Damask is pure 100% natural cotton both gorgeous in look and feel and the Damask ensures the mattress breathes. As far as support and comfort the Saatva mattress is brilliant. We haven't slept this well, this deeply and woken feeling this good in years, and that's a fact. If you're still reading this novel and aren't comatose by this time, I applaud you. I promise to wrap this up in a minimum of 300 more pages. The common thread between everyone at Saatva is passion. Saatva promises silver but delivers gold and few mattress sellers, if any can make that claim. There is no single piece of furniture in the world that has such a profound effect on our health and well being. Our Saatva is the best investment we have made in years - and it's Bulldog Approved! Highest Recommendation