Bests & Worsts Reviews from Amazon

A little background, I am a professional photographer and have been taking photos for the past 30+ years. I typically shoot only with Nikon camera's and lenses, but for this purchase I did look at other brands. Let's start with what makes this a GREAT camera: * Excellent build quality - the look, feel, weight and attention to build details (seams, fit/finish, quality of components) is Excellent * The wide availability of shooting modes (underwater, close-up, portrait, night +16 other modes) will satisfy even the picky pro user, but the "Easy Auto Mode" is awesome for the average user that just wants to pick up the camera and take a picture. * The built in Wi-Fi and GPS features were easy to use and setup. * IMHO, one of the first truly rugged point & shoots on the market. Freezeproof, Waterproof & Shockproof. Of course with limitations, but still a VERY rugged camera that can take some abuse. * I've taken about 100 pictures so far and am seriously impressed with the quality of the pix and how well the camera does in low-light situations. * Nikon has a Wireless Mobile Adapter Utility app that is pretty cool. I've used it to automatically upload pix right to my iPad. Clean, easy and flawless. With the GREAT also comes some shortfalls. Not a whole lot IMHO, but enough to ding it ONE star * You have to print out your own manual. Sure, a quick start guide is included, but this is a serious feature rich camera and as such, there should be a printed manual to help you gain familiarity and skills. My concern is that the average user is not going to print out the huge PDF manual to learn about the awesome feature set. Which means the camera doesn't get used to nearly it's broad capabilities. * While the 3" OLED display is beautiful, it is a scratch magnet. Nikon should include a screen protector at this $350 price point. * No included memory card, another shortfall at this price point IMHO. The camera does have 21MB of internal memory so you can shoot right out of the box, but even an 8GB card would have been a big plus. Overall, I really love this camera. A great set of features and usability. The price point is a bit steep, but if you are the type of user that is very hard on your camera or you like to dig into the different features and modes and actually use them, then this is a perfect camera for you. I have a dedicated video camera, so I have not used that feature more than twice. But the times I did, it was easy to use and the HD quality was impressive. A close to 5 STAR camera, but for the price point I felt that Nikon could have included a few extras. But you cannot go wrong with the build quality or the picture quality - those features are truly 5 STAR.