Bests & Worsts Reviews from Amazon

UPDATE 2013: So after 3 years I had to toss away my beloved pillow. My toddler sleeps on it so I has to equip it with a breathable pillow cover than a spill proof one. He eventually threw up on it when he was sick and it went through the three pillow covers (the outer pillow cover, the inner breathable cover, and the pillow liner supplied by the manufacturer. That's one of the cons of having a foam pillow as it isn't washable. I had to toss and switch to a regular washable pillow for now. When he gets older, we can switch back to memory foam pillows. So if you do buy a foam pillow of any kind, make sure to purchase a spill proof inner cover. If you do have a baby, don't use those kinds of specialty covers as it may restrict breathing. ORIGINAL REVIEW: There are too many shady memory foam products in the market that you just have to question the quality. Well, with Sleep Innovations penetrating the scene, I'm glad there is a true competitor that will give Tempur Pedic a run for it's money. I've purchased a Tempur Pedic pillow and it does speak of quality in terms of material and manufacturing. The memory foam at that time was very dense and therefore heavy than any pillow you've seen. This was thought to equate to quality. Fast forward to 2010 and people realised the dense foam didn't promote air flow and equated to a very warm product. So the trend this time is an "open cell" memory foam that had the ability to let air flow within the foam and create a cooler sleeping environment. I like the feel of this Sleep Innovations Contour Pillow. It's not as dense or heavy as the Tempur Pedic variety which is now old school, and it definitely does the job of promoting good sleeping posture all at a fraction of the cost. Unpacking: The pillow is wrapped in a plastic bag which when you open will release an odour that some people may find too "chemical" smelling. Just leave it to aerate for 24 hours if it bothers you. I didn't mind the smell and was able to use it from day 1 of purchasing it. Features: 1. I like the concept of having two raised edges with different heights to suite different sleeping styles. Use any side that closely matches the height to softly cradle your neck. I find it perfect to use the higher raised edge when sleeping on my side (due to the distance of your shoulder to your neck). Then if I feel like sleeping on my back I just turn it around to use the lower raised side. Of course, all this is a matter of body structure so your mileage will definitely vary. 2. The manufacturer claims that their memory foam is naturally hypo-allergenic and resistant to dust mites. Time will tell from fellow reviewers if this claim holds true. 3. Open Cell technology rather than the old school dense memory foam. This makes for a lighter and cooler sleeping product. 4. What's great is the fact that this is made in the USA which is rare these days. I appreciate this because I know there is accountability in the manufacturing process where the use of unapproved materials or manufacturing process has frequently come into question. Conclusion: If you've never tried a contour pillow before, price and quality for this pillow will give you more than enough reasons to make the switch.