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Worked like a charm!!! Pretty easy to configure [ Canon 5D Mark III & iPhone5 ] 1. Install the app from [ www.Eye.fi/mobi ] to your smart phone. 2. Enter the activation code provide on the back of the card's case [don't loose this code]. - This prompts to install an unsigned profile on your phone. You can simply proceed. 3. Insert the card into your camera - Make sure, "Eye-Fi Settings" is Enabled in your camera's Menu [ In my 5D Mark III, it is set to 'disabled' by default ] - Note: This setting is ONLY shown when you insert an Eye-Fi card into the camera. 4. Take few pics with the cam. 5. In your iPhone ->settings-> WiFi -> you should see something like "Eye-Fi Card 60****". Connect to this network. 6. Open the app on you iPhone. And that's it!!! You see all the images getting downloaded to your device. Note: 1. I have both JPG and RAW files getting stored on my card. But the card pushes only the JPG files to my phone [ which is what I wanted]. 2. You do not have the option of selecting the images you want to be pushed [i.e., all the images will get pushed to your mobile. so be watchful]