Bests & Worsts Reviews from Amazon

Like a lot of other people, I wondered if Trader Joe's Manuka honey is UMF certified, so I wrote to them and asked. Here is their response: "when we first introduced our Trader Joe's Manuka Honey, we were told by the producer that using the registered UMF mark and a UMF 10 rating was appropriate and our label reflected that. We subsequently learned of requirements from the association managing the mark (an outside third-party certification source) that did not fit our business and we therefore have since removed the UMF mark from our labeling. The primary reason is that bearing the mark would stand to increase the cost of the product. However, please note that neither the source nor the quality of the honey has changed." I had purchased UMF Manuka honey before and still had some to compare with Trader Joe's (you can't fool the ol' taste buds, as Manuka honey has a unique flavor unlike any other) and Trader Joe's is precisely the same. Exact same taste, same consistency, same color. It's the real deal. And the best deal on Manuka honey, by far.