Bests & Worsts Reviews from Amazon

So far this is the best charcoal toothpaste I've used. The flavor is much better than most, it does not seem watered down like others and the texture while brushing is not as gritty feeling. Update: I have tried 4 or 5 different activated carbon toothpastes over the past year, and I have stayed with this one now and am on my 5th tube. ALL activated charcoal toothpastes taste different and take some getting used to, but this one seems to have the mildest and least "annoying" version of mint flavor. The other factors to be aware of are how runny the toothpaste is at room temperature, because some of them recommend you keep them in the fridge or someplace cool. I'm not going to say that if you live in one of those states that roasts you alive that you can get away without keeping it cold, but my house averages about 70 and I have no problems with this one. If you have to keep it too cold the tube gets harder to squeeze and it tends to sweat. I have used some that are very runny and if you barely squeeze the tube you get a big glob of it. Do note that if you are used to regular toothpaste that foams up and feels thicker when you brush that none of these products are going to do that - they will get liquidy in your mouth, but you can still feel the charcoal doing its job to clean your teeth. The next consideration is how much charcoal is actually in the mix. You would think you want a lot, but I have used some where there is so much that it's like black dye, and if you get it on anything it makes a real mess - especially clothes - and your mouth! This one rinses off the teeth and tongue easily and you don't need to worry about going around for an hour or so with a jet black tongue, or lips, or black outlines around your teeth. Yes it goes away, but it can take an hour or two. I have not had that problem with this one! This one is a nice black coming out of the tube and ends up a medium grey as it mixes with your saliva, and I have not had any issues with cleaning it out of the sink. So for me I'm sticking with this one as long as they don't mess with the price too much - the other brands tend to bounce up and down quite a bit in price and you have to keep an eye on them to know when to buy - this one has been pretty stable from that perspective.