Bests & Worsts Reviews from Amazon

This is an outstanding book. Worth 10x the price paid. Please disregard the reviews that say this is for "newbies" or "I already knew most of the stuff in the book"... Nonsense--I disagree wholeheartedly with these statements. Not only are the tips very in-depth and meaty, but you can digest them quickly. Sure, out of 500, you're going to know some of them if you've stepped foot in the social media ring at all, but I'll bet at least 70-80% of them you won't know, or hadn't thought of. The only way someone would know most of these is if they had written a book themselves. I'm pretty social media savvy, not an expert but not a novice, and most of the stuff in this book I hadn't thought of or didn't know. There's stuff in here about YouTube & Facebook you would NEVER figure out without someone telling you, as well as the other networks. Its a huge value-add for me. Here's the really good thing - if you're an Attention Deficit Disorder Biz Owner (like me) with tons to do and a distraction around every corner, this is the book for you. You can pick it up and in 30 seconds read a few tips. Unlike other books, you don't have to even finish a chapter or 5 pages straight to get something out of it. So for people with very little time and lots on their mind but need a kick in the pants to get moving, this is a must-have. I've started taking notes in the back of the book, and in the margins in each chapter I've written a "Done?" check-box so I can check off each applicable tip as I've implemented it. Some are very simple, you can implement the tip in 30 seconds, others (like making an online vid or upgrading your profile) will take longer... but almost every tip I've read has been pure gold. The best online marketing book I have bought in a long time. UPDATE 12/14/13: Still my favorite marketing media book and am still getting things out of it. Regretfully I don't have the full time hours to delve completely into every chapter and implement the hundreds of suggestions, but I have done at least 15-20 or so and all were worthwhile and made a difference. And, as I mentioned before, many of these were obscure technical tweaks that I could NEVER FIGURE OUT on my own without a how-to book like this. Example is some of the Facebook & YouTube tweaks with little features you didn't know were there. Can't recommend this book enough. The best part about it is you can just pick it up and read a page or two and get something out of it without having to take in a whole chapter. I receive no accolades or anything from the author, just honestly stumbled upon this book on Amazon as you did, and am telling you to pick this one up--it's a winner.