Bests & Worsts Reviews from Amazon

I bought this Lucid 10" memory foam mattress in mid-October, and to me it always seemed a bit firm. Although comfortable, it did seem firm. I read several reviews, and several people have mentioned how firm this mattress is. Compared to another memory foam mattress I've owned, it indeed felt firm. I thought maybe it just needed a good break in period. DISCOVERY!!!! Tonight, I just made a significant discovery while making my bed. The mattress was shipped with the outside washable cover upside down. By orienting the cover, I placed the mattress upside down on my bed when I received it. The "rough" side is supposed to go down, so that's what I did. I wondered why the mattress never really seemed to reach the full 10 inches, and this is why. The soft memory foam layer was on the bottom. Once I took the outside cover off and got the soft side on the correct side of the mattress, it is now like a cloud of heavenly bliss. The mattress now does that hand print thing like you see in all the pictures and videos. I'm not sure how the outside cover mix up occurred, but if you buy this mattress, make sure the soft memory foam squishy layer is right side up. This will make all the difference in how this mattress feels.