Bests & Worsts Reviews from Amazon

This is a book on marketing, as applied to winning a presidential campaign. Adams really knows his stuff, and it shows in his writing. One of the best features of the book is that Adams gives you little marketing lessons in side notes that apply to the chapter they are in. Adams is a trained hypnotist, and gives us convincing arguments as to how that allows him insights into human nature that most don't see. One of the most interesting parts of the book. Did you know that in the Dilbert cartoon strip, Dilbert has no last name? The city is never given. dilbert's boss has no name. Adams explains why in the book. And it's fascinating. Whatever you think of Donald Trump, this is a convincing (and entertaining) book about the marketing principles and strategies Trump used to gather a growing loyal base, and eliminate the competition. These were not political strategies. These are marketing strategies. Trump may not know much about politics, but he sure knew a lot about marketing. And he was going up against several contender that were far more qualified, far better liked, but knew nothing about marketing. When Trump branded Jeb Bush as "Low energy Jeb"...it branded Mister Bush, and the brand stuck. Trump used a combination of branding of people in his way, short powerful slogans ("Build the wall!"), Promises that hit many voters where they lived. And Trump sucked all the attention in the race out of the room. Every news show was talking about Donald Trump, and almost nobody else. This book outlines how Donald Trump did it, what marketing principles and strategies were used, and the results. Adams makes it clear that just because he may admire the marketing savvy of Donald Trump, he isn't a huge supporter. This isn't a book about Trump's policies, his goals, his direction for the country. This is a book that studies how Trump won the election, and why. Adams also spends some time explaining why Trump's techniques worked on the public, and why we are susceptible to such manipulation in marketing and advertising.. This is the only book I've seen that covers the marketing methods used to win a political election. The book is unique, as far as I know. I thoroughly enjoyed the book. I'm a salesman and marketer myself. My hardback copy is full of notes in the margins. If you are in politics, this is a book you study. One point that isn't in the book. Most of the techniques Adams shows in the book are those of a Master Persuader. But you could replace the word "Persuader" with "Con Man" and these techniques would still fit. It's just something I noticed. I think you will be stunned by how clear Scott Adams thinking is, no matter what your political persuasion. One slight criticism. Adams gives Trump himself credit for the marketing techniques used in the campaign. But for other Master Persuader candidates (like Bill Clinton, Ron Reagan, Barack Obama) he says the techniques were from the candidate or someone behind the scenes. After reading all Tony Schwartz had to say about Trump (Schwartz actually wrote Art Of The Deal), I suspect that another marketer was behind the scenes with Trump.