Bests & Worsts Reviews from Amazon

I've had my Vizio E701i-A3 for about a month and I have been tweaking various settings the entire time to arrive at what I consider the best picture. I used two blu ray calibration discs; Digital Video Essentials and Spears and Munsil. The end result image with a high quality input source is jaw dropping. Colors are rich and beautifully rendered; clarity and detail are exactly what I would expect from a world class display. Even watching movies I've seen before is a revelation and a totally new experience. Just a few years ago I would have expected to pay as much as $3000.00 or more to get this kind of performance. To say I'm happy with this TV is an understatement. I've been a home theater enthusiast for over sixteen years and this set is the end point of my home theater evolution. With this display I feel I have the best theater experience I've ever had and it beats every walk in theater presentation I've seen. If anyone has not taken the time to properly calibrate ANY HDTV they should not be posting opinions on the quality of the display since NO display set at factory defaults will render the best visual experience in a home environment setting. It takes a willingness to invest some time and effort if you really want to see what the display is capable of. I can't comment on the audio aspect of this set because I run all my sound all the time through my surround speaker system. BTW, It is not possible to evaluate a display in a very bright store environment alongside other displays because you have no idea how each display is set up. A display can look like crap in the store and look absolutely beautiful when properly calibrated in your home. In a store they are set to stand out and get your attention not to be accurate and they are almost always using a split source so the same signal is not reaching every display equally; this can mislead you into thinking one display looks better than the others. About the only thing you can evaluate accurately in a store is viewing angle. For what it's worth I'm including my calibrated settings although as always they may differ from other set ups depending on room environment and personal taste. I started with contrast at 75 and sharpness set at "1" but after repeated critical viewing I found I actually got a better picture with my current settings. I also found Adaptive Luma set at medium created a better picture than set to off. Personal preference comes into play on this setting and the sharpness setting as well. I spent a lot of time watching the same demonstration material over and over again to be certain I was getting exactly the picture I wanted. In my opinion this is a great HDTV and a great VALUE. So here are my E70 settings and my system components. Yamaha RX-V465 Receiver Oppo BD-P83 Blu Ray Universal player Infinity RS3 Front speakers and Infinity center channel speaker Bose surround speakers Picture Mode: Movie Backlight 60 Brightness 50 Contrast 72 Color: 49 tint 0 Sharpness +2 Color temperature Normal Red Gain: 106 Green gain: 107 Blue gain: 116 Red offset: 128 Green offset: 128 Blue offset: 128 Smooth motion effect: Low Real cinema mode: Smooth Noise reduction: off mpeg fr: off Color enhancement: off Adaptive Luma: Medium Film mode: auto Backlight control: off Ambient Light sensor: off