Bests & Worsts Reviews from Amazon

Normally I sit on the sideline and just read reviews but it bothers me when people give misinformed reviews possibly swaying people away from a perfectly good product. First of all this isn't your run of the mill protein powder. This product contains hydrolyzed whey protein which your body metabolizes much better than other forms of whey, especially whey concentrate (check the labels of most protein powders and see what the first protein listed is, it's probably concentrate). Concentrate is easy to produce and is one of the least efficient forms of whey. It's not that it doesn't work but an awful lot of it get converted into waste. Also, since hydrolyzed whey is metabolized better an added benefit is that it is easier on your stomach (protein shakes don't always agree with everyone). The reason hydrolyzed whey is more expensive is because the refining process is much more involved and the yield is much less at the end of the process. The biggest negative to hydrolyzed whey is the taste. Hydrolyzed proteins typically are very bitter. The ON Platinum Whey tastes phenomenal for a hydrolyzed whey product. If all you want is a great tasting milk shake and don't care about the quality of protein then look elsewhere. This brings me to my biggest gripe with a lot of reviewers. Please stop comparing apples and oranges. Yes it is more expensive than ON Gold Whey but for the reasons I mentioned above there are additional costs in manufacturing and as a result there are added benefits to the consumer. 1 gram of whey concentrate is not equal to 1 gram of hydrolyzed whey. So stop comparing it to the Whey gold gram for gram. It's not just marketing hype, they market it as platinum because it is a better product. I've been using this product for over a year and I've tried a plethora of other brands but this by far is the best tasting hydrolyzed whey formula in my experience. There might be more pure hydrolyzed whey out there but the bitterness is nauseating. This is a great product by a reputable company. It isn't magic and it's not perfect, nothing is. Hydrolyzed whey isn't for everyone either. I agree with other reviewers, do your research. Just make sure you are comparing apples to apples, the nutrition info doesn't tell the whole story. Read the ingredients.