Bests & Worsts Reviews from Amazon

When we first heard about this--and saw the footprint, I felt like I was missing something, as between the comparatively small size (somewhere between the size of Big Mac & Double Big Mac) and lack of complicated control panel, this isn’t what comes to mind when you think “full color, photo quality printer”. Now that we’ve spent the better part of today putting this through its paces, it’s all clear--and very cool. First, this is one of those ZINK photo printers so it prints photo quality without toner or ink. Unlike other color printers, with Zink all the “color” is in the paper--not sure what that means or how it works, but I don't know how a 747 stays up in the air either and that doesn't stop me from getting on a plane. Anyway, in terms of easy both using it and getting it to work & play well with wifi etc, this reminded me a lot my Brother PC labeler, except; This prints full color, photo quality labels from my phone as well --which is great for on site tweaks as it means I don't have to boot up my laptop This prints those photo labels up to just about a foot and a half long (and depending which tape you use up to 2” wide)--which comes in handy as we create experiential POS for retail and trade show exhibits--and as of 3 months ago, the on-premise ‘presence’ for certain liquor brands--all “highly rectangular” stuff (shelf talkers, table tents, booth signage) that needs lots of rounds of testing & (on location) fine tuning-- that always needs to look like the final finished printed piece. Until now we’ve been spending a small fortune on getting this done -- and that’s without the rush charges--This not only fits in my laptop messenger bag It even prints those ZINK labels pre-scored so peeling off the adhesive back is easy and doesn't take its toll on your nails, teeth...or the label. The PC interface also has pretty much the same options as our existing P-touch so multiple prints and all those other handy features are there. If you’re looking to print 8x10 or 5x7 or 3x5 prints--- stick with your whatever, though if you’re like us, and need a photo quality (aka “professional” quality) full color printer, between the VC500W’s Zink-based, print quality, the compact size, and the same hassle-free easiness as our P-touch labeler, this is our new MVP Most Valuable Printer.