Bests & Worsts Reviews from Amazon

My dentist told me that I needed to switch to baking soda toothpaste as part of an effort to maintain the health of my teeth. I picked up this brand on a whim to appease my disappointed dentist and give myself the peace of mind that I was following his advice. Given every other whitening product I've tried, including various crest/colgate products (toothpastes, rinses, strips), never delivered, I assumed that this toothpaste would be the same and bought it simply because of the dentist recommendation. While I cannot speak to whether my teeth are actually healthier (although I haven't had a cavity since I switched 6 months ago, which could mean nothing) my teeth are noticeably whiter. Several people, unsolicited, have actually complimented the color of my teeth since using this product, which is shocking because I've had very yellow teeth since I was a kid. I've tried everything else, short of getting my teeth professional whitened, and thought my teeth were impervious to color change. With no other changes to my dental hygiene regime, there was a noticeable change after a month and half of twice daily use. My teeth are now a natural white color - not a crazy blinding white, which I actually prefer. NOTE: -Texture is a little gritty. A bit like what you'd imagine if you dumped baking soda into your toothpaste. The scrubbing action makes my teeth feel cleaner. -Flavor is tolerable but not great. It's a very bland, almost bitter, flavor with a hint of mint. It takes a bit of getting used to but now I don't notice it. -Whitening power - natural white not blinding white in my experience. It probably depends what color your teeth are naturally. I am an avid coffee drinker and still noticed a difference. I highly recommend this product based on it's ability to whiten my whitening-product resistant teeth and because it makes my dentist happy.