Bests & Worsts Reviews from Amazon

To give an accurate review of this product, you need to understand how it works and how permanent hair color works. When you dye your hair, the dye lifts some of your natural hair color and deposits the dye into the hair shaft. The longer you've been coloring your hair; the more saturated your ends are going to be with the dye. The color remover shrinks the molecules of the dye and helps wash it out, leaving whatever is left. This is why, when you wash out your hair with this stuff, the ends tend to be darker and it leaves a really brassy tone instead of leaving your natural color. It's unlikely you'll immediately go back to your natural hair color when you use this stuff because of the way permanent color works. The dye molecules will also enlarge as time wears on if you don't wash them all out, which is why your hair may redarken after using it. Make sure you wash your hair out really, really, well with as hot of water as you can stand to get the best results possible. It also helps to use a plastic hair cap or plastic wrap over your hair. It will NOT lift your natural hair color from your undyed roots. It does stink, that is because of the chemicals in it, and also why it say to use in WELL VENTILATED spaces. Make sure you have a fan going or a window open when you use this stuff, but try to keep the room warm. You can use a hair dryer on a warm setting as well, to kind of speed up the process. For what it's for, this stuff does actually work if you follow the directions to the T and follow suggestions from your hairdresser friends, but be prepared to redye your hair after using the product to get closer to your natural color or whatever color you're going for. Please note, the lighting in my bathroom is weird so my after photo looks darker than it actually is. Happy hair adventures everyone!