Bests & Worsts Reviews from Amazon

I realize I may be in the minority here. A lot of people describe this as a "next best thing" sort of option, when you want Nutella, but are settling for a healthier option. I disagree, I like Nutiva's dark chocolate spread way better, full stop. I admit that my reasons for liking it are probably similar to the reasons others might not-- Nutiva is not as sweet (a plus in my book, since I find Nutella cloyingly sweet), and the dark chocolate taste is nice and intense (again, a plus for me, since I prefer the taste of 70%-80%-90% dark chocolate). I also always drain out the separated oil from the top when I first open a jar, and I find it improves both taste and texture. It makes for a less greasy/oily/runny/flaxy spread, and what remains is just nice, thick, creamy, and chocolatey. I mostly eat it on whole grain toast, and it's a fabulous treat that never disappoints.