Bests & Worsts Reviews from Amazon

I originally bought this just to dye my brown roots so they wouldn't clash with my (freshly dyed) mid-lengths and ends, which were slate gray. Well, turns out this stuff is so strong that, upon rinsing, it dyed right over my gray to turn everything a dark purple. I hated it, though the color itself was even and glossy, it was cartoonish and really dark. However, after it began to fade (thanks to a lot of Dawn detergent and clarifying shampoo every other day), I ended up with what is possibly my favorite haircolor ever. The Purple Passion shade fades to a perfect, true lavender and leaves ends a silver gray and it lasts forever. Absolutely no orange or yellow tones whatsoever have come through, which was always a problem with the pink/rose gold. The photos document how it has faded over the course of 6 weeks -- and mind you, this is with me intentionally accelerating the fade process. I will be buying this again and simply cutting it with some conditioner to lighten the color, but it really is gorgeous.