Bests & Worsts Reviews from Amazon

This shampoo is amazing! I think the bad reviews are from people using it on darker hair. I read the reviews and looked at the pictures and decided to try it out. So glad I did. I have relatively light blond hair but it’s very fine and as a result my hairdresser is reluctant to use a high volume bleach for fear of doing too much damage. This shampoo has elevated my blond hair to almost platinum which is exactly what I was going for. I left it on for around 2 mins. Roots went a little lilac so next time I’ll probably just use it to brighten the ends. It’s worked so well even my hairdresser wants the name of it! If you want a platinum blonde or brighter grey you must purchase this. Read the instructions and you can’t go wrong. Best purple shampoo I’ve used, and I’ve tried A LOT. Cruelty free & no sulphites.