Bests & Worsts Reviews from Amazon

I am very impressed by how vibrant these colors are and how long they last in the hair. They do start to fade out, but even the faded colors are gorgeous. My natural hair is a very dark brown, almost black so I needed to bleach my hair three complete rounds to get it light enough for the color to go over it. (About a level 8). I think that the people that are complaining about it not working or not covering their hair are the people that aren't taking the steps to lighten their hair before they apply. I mix equal parts of the Punky Flamingo Pink and the Punky Plum to get a pretty vibrant magenta color. I also dilute the Plum with an equal part of conditioner. (So one pot pink, one pot plum, and one pot conditioner, for example.) The product itself is thick and easier to apply that most dyes. Because it is a semi-permanent stain, it is ok to leave on your hair for a long time. In fact, the longer you let it stay in your hair, the longer the color will hold and the more vibrant it will be. I apply mine in the evening, wrap my hair/head with plastic wrap, and then sleep on it and wash it out in the morning. (Be sure to put a towel over your pillow that you don't mind ruining, in case a bit of the color transfers) I re-apply every 6 weeks after bleaching my roots again. (Side note: when bleaching your roots, the bleach that touches the purple hair will turn a vibrant green color....don't worry about it. It will cover just fine once you reapply the Punky colour) I have long hair and a lot of it, so I end up using a total of THREE 3.5oz containers of product each time. You really want to saturate the hair so that it applies evenly. In the photo shown my color had been on my hair for 4 weeks, fading it a lighter magenta color, and then I went and weaved some of the Punky Plum as well as the Punky Purple in my hair so that I had 3 different variations of color.