Bests & Worsts Reviews from Amazon

After reading some of the other reviews with a number of issues from lack of brightness to light bleed and dead pixels, I almost feel guilty that I've enjoyed mine for nearly 2 months with flawless performance. My only guess is that the early production runs spit out a few lemons, but that's what the 1yr warranty is for during the "break in" period. Some people would rather write off a model because of a bad unit than have it taken care of and enjoy what really is a GREAT TV. Moving on, I will kick things off by saying that I HIGHLY recommend this model as an excellent choice for picture/sound/features at a price that makes it almost seem like a value model when compared to some of the "high end" (marginally superior) sets from Samsung/Sony. For those who need 3D, you'll want the 8500 series. Besides 3D, the only other difference between this and the 8500 series is greater audio output (20W vs. 40W) on the 8500 model. However, don't let the numbers trick you into believing the sound on the 7700 is "weak" in any way by comparison. Even in a large room, having the volume at around 30% is plenty. The sound, designed by Harmon Kardon, is VASTLY superior to most others out there, thanks to twin downfiring speakers that have decent bass response and remarkable clarity. Is it impressive enough to compete with a home theater speaker system? Of course not, but for casual viewing it's a massive upgrade over the built-in sound of several comparable models. TIP: Ask salesman to connect demo model to in-store WiFi and play a music video on YouTube; better audio test than their stock 4K feed. In regards to the picture quality, it does require some tweaking to achieve the kind of jaw-dropping "WOW" effect that has people jumping to 4K so early in the game. However, there's no shortage of options to help you find just the right setting for your habits. The "smart" setting will match the viewing options to the content type. Example: sports will use the "Sports" preset which will turn on Tru-Motion (aka "soap opera effect") to account for the fast-moving action. The presets do a fair job, but many people have their own viewing preferences that the custom options will help you with. Disney/Pixar Blu-Ray discs come with calibration software that you can use to help fine-tune the image with the TV settings. Keep in mind that while this model gets great praise for it's upscaling from 1080p to 4K, it will not match the quality of native 4K content. Luckily, while we all wait for providers to get to work on building a library, YouTube has a lot of 4K videos to enjoy, and Netflix/Amazon video are the leaders so far. DirecTV has 3 dedicated 4K channels, one that shows sports, one that is a 4K version of their PPV Cinema channel, and the other is typical 4K "documentary" style footage. The inclusion of Dolby Vision puts this model in a league of its own as not all 4K TVs with HDR have that so this model is future proof as more content becomes available. Last but not least is the overall look and styling of this model, which I enjoy. The silver frame is so thin that it almost disappears (especially in a dark room). The TV stand is a simple "boomerang" design but looks very high end. I think the style of this TV really shines when wall-mounted because it's so thin (except where the bottom flares out to accommodate the speakers). The "Magic Remote" is an incredible device, with a microphone for voice command and search, and a "mouse" pointer to make navigation much easier than the typical "arrow keys". There is an extensive LG Content store with an impressive collection of the most sought-after apps, and there is quite a lot of storage space available to load your unit up (depending on what kind of apps you choose). If you already have a smart WiFi Blu-ray player, you may be less inclined to load up the TV with apps, but I've noticed that I tend to prefer having everything I want locally on the TV. Overall, I really think LG did a great job on this model. I've seen impressive models by Samsung and Sony, but honestly the premium price on those provides negligible difference, especially when it comes to the most important aspect: picture quality. I strongly suggest that anyone shopping for a 4K TV check this one out in-store, hopefully viewing more than the stock video source, and judge all others comparably priced against this model. Happy Hunting! **UPDATE** I've had this for ~6 months now and I've still paid attention to what's out there and besides the OLED 4K models or SUPER high end Sony models, I don't think this model can be beat in the "bang for buck" category. I watch a lot of 4K videos on YouTube and I've downloaded a variety of 4K and HDR videos from [...] and stream them from my PC and they're STUNNING! It's a real shame that some people have had some bad luck but the odds that you'd have the same bad luck twice are very slim so if you get a bad one, exchange it for another unit immediately and enjoy what really is an excellent 4K TV!