Bests & Worsts Reviews from Amazon

I have researched krill oil on the web quite a bit. One particularly informative site describes the difference between true krill oil and phony krill oil - [...]. Note that this site does not even mention the Everest brand. However, the information presented there corroborates the contents of Everest as being legit. In selecting the krill oil, my emphasis was on the supplement contents and not the capsules. I tried source Naturals NKO and their capsules were a little sloppier than Everest's, but didn't really bother me. However, I switched to Everest because of its higher Astaxanthin content. So far as I can tell, this is the best krill oil for the money. Some have had issues with the capsules, but they are not a problem for me and I don't want to pay extra for fancier pills. If you are going to choose krill oil based on the capsules then Everest is adequate. If you want to choose a krill oil supplement by its content, then Everest stacks up favorably against any other brand out there. Everest Nutrition Krill Oil 1250 mg Omega-3 Fatty Acids 300 mg Eicosapentaenoic Acid (EPA) 165 mg Docosahexaenoic Acid (DHA) 95 mg Phospholipids 500 mg Esterified Astaxanthin 1.6 mg Update 9-19-2013: Comments: 1. I wrote this review about a year about two years ago. Since that time, there have been a number of reviews trumpeting the use of a per-capsule content comparison for krill oil that have been reposted across several Krill brands. This type of analysis is invalid and these well-meaning but misguided reviews should be rejected out of hand. Its fairly obvious that capsule size and shape will vary among manufacturers. There is a reason that supplements list their contents per serving and define what a serving is. Krill oil, like most supplements, is priced by the serving/dosage. Furthermore, the labeled contents applies to one serving of the product. A krill oil comparison based on capsule content is analogous to comparing a liquid supplement based on "spoonful" content. A capsule (like a spoon) is of arbitrary, non-standard size and therefore cannot be used as a basis for comparison. Do not allow your judgement to be clouded by these capsule content reviews. Fair comparisons of price and content can only accurately be done on a per-serving basis. You should only trust "per-serving" based reviews. There is a reason that the FDA requires per-serving (not per-capsule) information be listed on a supplement label. 2. A second fallacy apparent in some reviews is that Krill Oil can be compared side-by-side with Fish Oil and "whoever has the most Omega-3's wins" . This approach is invalid as Krill Oil does not claim to have more Omega-3's than fish oil. The claim of the Krill Oil industry is that that krill oil works as effectively as Omega-3s from fish oil, yet at a much lower dose. Fish Oil versus Krill Oil is not a case of "whoever has the most Omega-3's wins." If you accept the claims of Krill Oil's bioavailability (less is more), then Krill oil is a viable alternative or addition to your supplement regimen. 3. The contents of Viva/Everest Krill oil have been verified by ConsumerLab dot com. To my knowledge, this is the only Krill oil that has been verified by Consumer Lab. Update 9-23-2013: Consumer Lab issued an updated report on 9/21/2013. Everest/Viva is now one of seven Krill Oil brands verified by CL. 4. Update 9-23-2013: The per-serving price of this product has increased since my original review. While I still regard this as a high quality product, I now use Nutrigold b/c of a better price per serving. 5. Update 12-13-2013: Nutrigold Krill made me sick presumably b/c of rank residue from leaky gel caps. I have switched back to Viva. I plan to stick with Viva for the foreseeable future. Viva's new capsules are very high quality and they don't leak (so far). 6. Update 1-25-2014: A word about Capliques: At some point since my original review, Viva switched from gel caps to capliques. Viva suggests that their Krill Oil may (or may not) be refrigerated because the cold air does not affect their capliques. Gel cap Krill oils strongly recommend against refrigeration because the cold air breaks down the gelatin capsules. Cool refrigerator temperatures break down the gelatin capsules which can allow the oil to leak and ooze and become rancid. On the other hand, cool refrigerator temperatures protect the oil from spoilage by markedly slowing down the oxidation process. So, refrigeration of gel cap krill oils is a bit of a catch-22: It breaks down the gel caps and causes them to leak, but it preserves the shelf life of the oil itself. Viva's capliques can be refrigerated and they don't leak (so far).