Bests & Worsts Reviews from Amazon

While the first 69 pages or so are, as one might expect, the tale of a man in his sixties coming to grips with the modern internet... George Takei is, fundamentally, a geek. And brilliant. And given to reverse-engineering everything he comes across. So the last two-thirds of the book ends up being one of the most coherent, insightful, and accessible explanations I've ever seen on how to build and maintain a social media presence. If you're still grappling with this social media thing, especially as part of your business, you cannot go wrong with this. Unlike your average "how to do that social media thing" book, this one's actually fun to read.