Bests & Worsts Reviews from Amazon

To get the most out of this camera, you need to have the right attitude about it, namely: This IS NOT a digital camera that also happens to print images. This IS an Instax instant camera that also happens to have some digital controls. I'll explain a few gripes to better explain what I mean by the above: 1. Images in the camera's internal memory cannot be accessed via USB to PC. That is port for charging only. 2. This part is particularly strange. You can access your images with a microSD card. However, those images will be unedited originals. Filters, vignette, and/or brightness control can only be seen on the camera's LCD screen and in printed pictures. If you access the image via memory card in your computer, you will not see the filters, vignette, and/or brightness edits. Along with the images, you will also see a series of corresponding spreadsheets. Open one, and you will see the filter, vignette, and exposure settings. There is one completely unacceptable problem with this camera. Printed images are ALWAYS overexposed in relation to the image preview, and I don't mean the brightness difference between an LCD screen and a printed image. I'm referring to the light exposure difference between previews and prints. Printed pictures always appear washed out. To properly expose images, you need to adjust the brightness down 1/3 a step (i.e., if the preview is properly exposed when the dial is set to 0, it should be set to -1/3 to prevent the print from being overexposed.) This -1/3 downstep seems to be consistent across most of the images I have printed, which leads me to believe there is a software issue somewhere in the camera (the paranoid cynic in me really believes this is a scheme by Fuji to make us reprint images, thereby making us buy film more often.) I'm hoping this issue will be fixed in a firmware update. There also seems to be an overall sweet spot in screen-to-print accuracy of somewhere between -1 to 0. Anything below -1 will be underexposed, regardless of what you can see on the screen. Anything above (and sometimes at) 0 will be overexposed, regardless of what you see on the screen (this is comorbid with the overexposure problem from above.) One final gripe I have is the price of the film. Instax Mini film is ~$10 a pack. Instax Wide film is ~$10 a pack. Instax square film (which, incidentally, is smaller than the wide film) is $17. I understand that new is always more expensive, so I hope that over time the price will go down. Done with the gripes. Now, the camera does a lot very well. 1. It's fun! If you're familiar with Instax cameras, you'll know what this is about. The added customization options make it even better. 2. Even though the film is more expensive per pack, you could possibly save money in the long run (not withstanding the overexposure problem.) Take the picture, retake as needed, edit, THEN print. The analogue versions of Instax cameras can sometimes run through three or four exposures before getting the picture right. 3. No need to carry film with you. Take the pictures, print later. 4. Hidden bonus - the SQ10 is also a handy Instagram printer. The skull print in the attached image was taken with a Google Pixel and saved from from my Instagram feed. The rest were taken from the camera itself. Overall, I enjoy the camera. Most of my gripes come from my imagination/assumptions building the camera into something it isn't. If you expect it to be exactly what it is (Instax, edit, then print), you will be very happy with it. The overexposure problem is a significant issue and needs to be fixed.