Bests & Worsts Reviews from Amazon

Let me start off by saying I'm no stranger to wool. In fact, the pictures I've posted are a comparison of this beanie to some of the best Merino wool base layers you can buy, in a similar weight. Anyone who has had real wool garments, Merino or not, knows it's not a stretchy material and holds it's shape poorly which is why after you wash it you must reform it and lay flat to dry which is why manufacturers add stretchy fabric such as eslatine to help it keep it's shape when needed. This beanie is very stretchy and has an elastic feel to it but is advertised as 100% wool. In fact, you will see in my pictures that my Ullfrotté Original 200 g/m², currently retailing for $124/each is thicker than this beanie which is advertised as a thicker material of 230 g/m² (picture shows two layers (top) vs 4 layers (beanie)). First picture are both products side by side. Second picture is showing the weight of the Ullfrotté Original Third is comparing thickness between the two. Like any other reversible beanie, it has an inner layer and outer layer for a total of four layers when laid flat. I believe this company is intentionally being deceitful when they say 100% Merino wool. My opinion is that this phrase means that the wool that is used is 100% Merino, and does not mean that the fabric consists solely of 100% Merino wool. There is a huge difference between the two. I think, based on my experience, that there are other materials in the final product other than wool and I do not think it's an insignificant amount. I tested this product by placing it on my head and standing outside for five minutes in 25F weather with a bit of wind. Not that cold for wool. My head was very cold at the end of that test and I put on my regular acrylic knit beanie and stood there for another five minutes. My head/ears warmed up despite the fact that the beanie had the advantage of me coming from a warm house.