Bests & Worsts Reviews from Amazon

First, I know that not everyone's going to encounter this, and it's entirely possible I got a bum screen. But hear me out. I had this for 3 months without any major issues. I started to play co-op Borderlands 2 with friends a couple hours at a time, a couple nights a week and for a little longer on weekends. And when I wasn't playing, the TV had other exciting dynamic things to display. Now I have burn-in. On a white or light-colored background, you can see the ghost elements (and once you've noticed them, it's hard to not see). The quick-start guide in the manual says "avoid displaying the same image for long periods of time" and calls out some things like sports and video games that are problematic. But it never occurred to me it might be something like playing the same game for 10h over a week's time. And I know it was that light because my friends' schedules meant our window was ~9:30-12 or so on certain nights. If the manual had said anything like "as a general rule, avoid anything that shows the same things for more than an hour without a break" I'd have taken that seriously, and if I didn't, it'd be my own fault. But I had no idea, and there's no guidance. I talked to Panasonic customer support and said "Hey, what's the scoop, this was pretty light usage, what do I do?" Their response was "Screen burn-in is not covered in your warranty." That's it. 3-month old thousand-plus-dollar TV having burn-in issues under what I felt was entirely reasonable usage, and that was their response. If you have this TV and don't have this issue, that's totally awesome. But at the very least, know that you're operation without a safety net or a spotter or instruction on how to avoid the fall.