Bests & Worsts Reviews from Amazon

This ebook is 95 pages long and the first third is spent memoir-style on Josh's frequent career changes in young adulthood. There is no mention of his "Booked" system until page 35. On the technical side: Josh offers no resources or citations to back up his social media statistics -- he literally says, “You’ll have to trust me.” There are many grammatical and spelling errors throughout, which personally grinds on me (if the author doesn't take the time to proofread the work, why should I take the time to read it?). He also changes the amount of time needed for each step throughout the chapters - in one place, you should connect with 100 new people per day; in another, it's 100 people in 4-5 weeks. (Again, this is an issue an editor could have sorted out.) He uses a ton of short, abrupt sentences. He gives breadcrumbs of info in each chapter, but never leads you to the whole loaf. The content: Josh promises "most" businesses will see results in as little 2.5 hours per week with his system. He says he connects with 86 people monthly for his personal system, with the goal of setting up 6 phone calls per week. Other than this one-paragraph explanation, he doesn't give any case studies or examples of others using the system. He assumes the reader already has knowledge of marketing theories. He spends one page on target markets, for example, when truly this is the step that can determine success. At its bones, he presents the same lead generation system you can find anywhere. Find prospects online, follow up with them systematically through faux-personal messages, then book appointments. He focuses only on this generation process, with not a word about what to do once you get people on the "no agenda just-getting-to-know-you call", where many people would feel uncomfortable pitching or being pitched anyway. He mentions that he thinks most social media pros are "full of you-know-what" because all of his tweeting in 2010 never lead to a sale. In case you're hooked by that line (which he's so proud of, it's a bullet point on his book promo website), know that if his social media plan didn't work, it's because he was doing it wrong. He says himself he wasn't yet a marketing professional when he was trying this tactic. I wouldn't say all accountants are full of BS if I tried to do my own taxes and failed, so it's pretty bold to say that since he tried DIY marketing and it failed, blame marketing pros. The final chapter is a sales pitch for his real system, the one he presumably sells to all these leads he's connecting with on LinkedIn. In short, this piece reads like it's just another cog in his lead generation machine... but not one that's compelling enough to ask for more.