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Less for More
I have been buying this for years; well, not exactly, because ON changed the formula. Just a few years ago, it cost around $40 for 5 lbs. Now, it costs around $60 for 4.8 lbs.
The slight label changes throw red flags, as there was some legal reason for the adjusted verbiage. The transition from "Natural" to "Naturally Flavored" is particularly worrisome. Phrases like "Banned Substance Free" and "No Synthetic Colors" confuse consumers into thinking that there is meaning behind them, even though said phrases mean absolutely nothing.
Aminogen® digestive enzymes have been removed from the new formulation.
The Amazon product picture is incorrect. The label shows 4.8 lbs (68 servings), as shown in my photo.
March 2015 · Health and Household · verified purchase