Bests & Worsts Reviews from Amazon

The first few chapters you can skip entirely - the author goes into way too much detail about himself and his situation, and even includes an entire long-winded letter that he wrote to his mom. I really didn't find a shred of value in any of this. He then goes into some helpful sections about getting input from your potential customers about what they're looking for and what challenges they face, etc, but then he teaches you how to wrap those powerful questions into a process that can only be described as an infomercial: cheesy "personalized" surveys that only modify the wording of the question and not the options, heavy-handed mind tricks to get visitors to buy your products before they leave your site, and a 12 email spam routine that "warms up" and turns up the "heat" on your survey respondents, and actually includes an email with a question - "Why do you hate me?". Of course all of these steps are facilitated by software he and his team created. Seriously, this is a great formula for how to totally annoy and badger your potential customers. Only follow this process if you have something useless to sell, and need to trick as many people as possible into buying from you. I bet it's super helpful if that's your scenario, but I'd rather be way less snake-oily and just create value for people and grow more slowly. What he's describing is a basic sales funnel. You don't need to read his life story, you don't his software, and I'd recommend avoiding this spammy approach. But that's just me. Best of luck if you go for his method. I hope you're not putting your own hard-earned reputation on the line.