Bests & Worsts Reviews from Amazon

I purchased this coffee maker less than 2years ago. I immediately wrote the company and said there was an issue with the heating plate being too hot and scorching the coffee after a few minutes. They replied that I must be confusing scorched coffee with coffee that was too strong and that I should use less coffee grounds. I have always turned the coffee maker off immediately after the coffee is brewed and rewarm any 2nd cup in the microwave. I am now sending them a photo of the heating plate with the coating completely burned off. Why have I continued to use this? The rest of the machine is so well designed. Here's hoping they've improved their customer service.