Bests & Worsts Reviews from Amazon

What to expect: First thing you'll notice is the price. This is 100% more for 33% less product than the "industry standard' for comparable product. But online reviews of smooth viking are good and quality is worth the extra money, so why not spend the extra money? When excitedly opening your new "awesome" package of hair product, you find the flyer for free stuff; it is as if they are bribing people to leave good reviews... Could be cool, but could also be a bad sign if you bought this based on online reviews. Then, open the lid to dip your finger in and you can't escape the odor; it smells terrible. The closest thing I can describe it is stale cigarette smoke. Not fresh smoke, but old smoke like a 1980s bowling alley during kids hour. It's a little fresher than an ash tray, like a bowling alley used scent-free shoe spray which cuts the rankness a bit. But it doesn't smell like they even tried to cover the foul aroma with something like Fabreeze. You figure, "looking good has some drawbacks and I'm sure the odor goes away." Despite the smell, you apply it to your hair anyways. You'll find it takes about 3x more product than whatever you are used to, but looking good has its costs. Then you find it doesn't matter if your hair is wet or dry, finger it in or comb it in; the clay just doesn't keep those hairs where they should be. Sure, the bulk of your hair will be good, but stray hairs will frizz out which is odd if you have smooth soft hair. You give it a final fix and straighten everything out before heading out for the day. Then, after several hours you see you find yourself in the restroom and catch a glance in the mirror. Basically, this stuff is as effective as plain water and does nothing when it dries. Your hair is a mess and you have no idea how many people looked at you and thought you were a disheveled idiot. The container said "water soluble," so you wet your hair to revive it and walk out of the restroom looking like you took a shower in the sink. Repeat that several times through the day. The next morning you see it sitting there and you figure yesterday's bad experience was a fluke, so you try it again and maybe change the way you apply it. Repeat that several days until you finally throw it away and leave a bad review to counteract all those bribed / paid-for reviews on Amazon