Bests & Worsts Reviews from Amazon

The current price for the individual sets is currently approximately $135, so why is the full set priced at $224??? Update, 7/30/2013: After months of the $224 price, the finally did lower it to $130-$135 range. Even then, it's still overpriced. The current prices for the individual series add up to approximately $115. The set is less of a ripoff than before, yet it is still overpriced...