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★☆☆☆☆
Sad (de)-evolution into a fluff magazine...
Back in the 1970's my grandmother subscribed to Prevention. At that time, it was a wonderful magazine, filled with informative articles aimed at the "Prevention" of illness and the promotion of wellness (as the founder of Prevention, J.I. Rodale had preached). Articles about the role of vitamins and nutrition were light years ahead of their time. (J.I. can be given a lot of credit for bringing vitamins and supplements to the mainstream). Over the years, and especially after the tragic death of Robert Rodale (J.I.'s son), and the takeover by his wife and daughter, it has unfortunately transformed into a fluffy, tabloid-like "women's magazine" with scantily clad women on the covers, and one- or two-page articles instructing women to get killer abs and burn the fat. I think J.I. Rodale is probably spinning in his grave to see what his descendents have done to butcher this magazine, which bears NO resemblence whatsoever to what it used to be. I flipped through a copy in disgust recently to note, as another reviewer has stated, plenty of ads for DRUGS which really seems to go against the idea of preventing illness in the first place (whereas the old Prevention sang the praises of vitamins and health foods). I don't know why the Rodale family doesn't just scrap the title and call it something else, but alas, they are a major corporation now and I have little hope that this magazine will improve any time soon.
September 2003 · Magazine Subscriptions